Rakuten Violation Point System: Complete List and Countermeasures
When operating on Rakuten Market, the "violation point system" is unavoidable. This system maintains platform integrity, but if you don't accurately understand the details,unintentional violations can cause search rankings to plummet or, in the worst case, result in store removalthere is a risk of being driven into that situation. In this article, we classify Rakuten's violation point system using MECE (Mutually Exclusive, Collectively Exhaustive) analysis and thoroughly explain specific measures to protect store operations.
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1. Overview and Mechanism of Rakuten's Violation Point System
Rakuten's violation point system adds points based on the severity of violations against store regulations and guidelines. Points accumulate from January 1 to December 31, and increasingly severe sanctions are imposed when exceeding certain thresholds. This governance-focused system applies equally to all stores.
Particularly noteworthy is that "I didn't know" is not an acceptable excuse. Missing RMS notifications and leaving them unaddressed can accumulate points until it's too late. Regular regulation checks and risk hedging are essential.
Summary
The Rakuten violation point system need not be feared if properly understood and incorporated into your PDCA cycle. What matters is(1) understanding all items with MECE, (2) visualizing management risks from Accumulated Points, and (3) establishing internal governance for prevention. Using this article's classification as a reference, let us aim for a sustainable EC business based on sound operations.
Published: 2025-05-22
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References
- [1] Rakuten Market Store Opening Agreement and Related Guidelines
- [2] RMS Store Operation Manual: "About the Violation Point System"