【2026 Latest】How to Implement Rakuten Pay for EC: Strategic Use of ID Payments to Maximize Your Site's CVR

One of the biggest challenges in operating an e-commerce site is "cart abandonment." It is said that on average, 70% of users who add items to their cart drop out due to the hassle of entering information on the checkout screen. A powerful tool to dramatically improve this issue and maximize your conversion rate (CVR) is the implementation of "Rakuten Pay (Online Payment)." In this article, we will provide a detailed professional explanation, from the specific methods of implementing Rakuten Pay on your EC site to strategic utilization techniques based on 2026 trends.

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1. Three Benefits of Implementing Rakuten Pay for Your EC Site

Implementing Rakuten Pay on your e-commerce site offers value beyond simply adding another payment method. In particular, the ability to target over 100 million users within the Rakuten ecosystem is a strength that other ID payment services do not possess.

2. Four Specific Steps for Implementing Rakuten Pay for EC

To implement Rakuten Pay (Online Payment), you generally need to follow the four steps below. While the difficulty level varies depending on whether you use a custom-developed site or an ASP (Shopify, MakeShop, etc.), the basic flow remains the same.

When considering implementation, many businesses are concerned about "changes in CVR after implementation." According to market data, sites that implement ID payments tend to see a significant improvement in payment completion rates compared to those that do not.

Q. How long does it take until implementation?
A. Generally, it is common to expect about 1 to 1.5 months, including application, screening completion, and system integration. We recommend early preparation.
Q. Is the cost of Rakuten Points borne by the merchant?
A. Basically, the cost of regular points (1%) awarded to users is borne by the merchant. In many cases, limited-time points from campaigns conducted by Rakuten are covered by Rakuten.

Take your e-commerce business to the next level

Optimizing payment methods is the shortest route to improving CVR. We propose the optimal payment strategy, including the implementation of Rakuten Pay.

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Summary

The method of implementing Rakuten Pay for e-commerce is an extremely effective strategy for enhancing the convenience of your own site and preventing cart abandonment. A frictionless payment experience utilizing Rakuten IDs not only increases user satisfaction but also promotes inflow from the powerful point ecosystem. While implementation requires effort for screening and system integration, it can be expected to yield CVR improvements and LTV maximization that justify the effort. In the increasingly competitive e-commerce market of 2026, payment optimization is now an essential measure.

Published: May 15, 2026 / By: Osamu Yasuda

WRITTEN BY
Osamu Yasuda

Osamu Yasuda

Senior Managing Director & COO

Meets Consulting Inc.

References

  • [1] Rakuten Pay (Online Payment) Official Site - Implementation Guide for Merchants
  • [2] Ministry of Economy, Trade and Industry - Market Survey Report on Electronic Commerce (FY2024 Edition)
Disclaimer: This article is for informational purposes only and does not guarantee results from implementing specific services. Please check the latest terms and fee structures through official channels before implementation.