Q. 警告が届いたASINを削除すれば、アカウントへの影響は消えますか？

A. 削除するだけでは不十分です。アカウント健全性上の「違反」の記録は残り続けるため、Amazonに対して適切な申し立てを行うか、180日間の経過を待つ必要があります。基本的には改善計画書の提出が推奨されます。

Q. 相手方の主張が明らかに不当な場合、どうすればいいですか？

A. 相手方の商標権が自社の商品に及ばない根拠（非類似性や先行使用など）を論理的にまとめ、Amazonの異議申し立てフォームから送信してください。必要に応じて弁理士などの専門家のアドバイスを受けることが重要です。

What to Do When You Receive an Amazon Trademark Infringement Warning: Initial Response and Brand Registry Importance

When selling on Amazon, receiving "Suspicion of Intellectual Property Rights Infringement" notification is one of the most feared events for sellers. Depending on the response, consequences can range from listing deletion to account suspension, and there are not a few cases where the entire business is threatened. In this article, we specifically explain the true nature of trademark infringement warnings, the three phases of initial response, methods to protect account health, and preventive measures through Brand Registry for new managers.

Table of Contents (Click to Expand)

1. The True Nature and Risk of Amazon Trademark Infringement Warnings

Common types include unauthorized use of brand names, counterfeit claims, and IP rights violations. Understanding severity classification helps prioritize response.

Trademark infringement warnings on Amazon can result in listing suspension, account deactivation, or permanent bans. The first 24-48 hours after receiving a warning are critical for mounting an effective response.

2. 3-Phase Initial Response: Investigation via J-PlatPat

When a warning arrives, rather than emotionally arguing back, verify the facts using the following MECE steps.

Phase 1: Identifying the Rights: Verify the trademark registration number included in the notice. If not listed, attempt to identify it from the opposing party's name or brand name.
Phase 2: Inquiry via J-PlatPat: Use the Japan Patent Office database "J-PlatPat" to confirm under "which classification" and for "what designated goods" the trademark is registered.
Phase 3: Determining Infringement: Objectively evaluate whether your product falls within the scope of the opposing party's trademark rights (including the range of similarity).

In particular, cases of selling parallel imports or mistakenly using others' registered trademarks as keywords — thinking they are generic terms — are commonly seen.

Q. What are the benefits of Brand Registry?

A. Enhanced IP protection tools, violation reporting, product page control, A+ Content access, Sponsored Brands ads, and Amazon Vine. It's the foundation of brand protection.