Q. Can I sell overseas even if I don't speak English?

A. Yes, it's possible. Seller Central can be operated in Japanese, and technical support in Japanese is well-developed. However, accurate local language translation is essential for product content (A+) and customer support.

Q. How much does the initial cost run?

A. In addition to the monthly selling fee (approximately ¥5,000), there are international shipping costs, customs duties, and storage fees. Compared to the risk of opening a physical store, you can start at an extremely low cost.

【What Is Amazon Overseas? The Basic Roadmap for SMEs to Succeed in Cross-Border EC with MECE Market Selection】

For SME executives and EC managers thinking "we're worried about depending solely on the domestic market" or "we want to deliver our products worldwide," Amazon overseas selling (Global Selling) is the lowest-barrier, most scalable cross-border EC option. However, simply listing products won't generate sales. Organizing local logistics, tax systems, language, and competitive analysis in a "MECE (no gaps, no overlaps)" framework and designing a strategic roadmap is the shortest path to success. This article explains everything from the basics of Amazon overseas expansion to specific success processes from a professional perspective.

Table of Contents (Click to Expand)

1. The Big Picture of Amazon Overseas Selling and Benefits for SMEs

"Amazon overseas selling" refers to listing and selling directly on Amazon sites in countries like the US, Europe, and Asia using Amazon's global platform. The biggest advantage for SMEs is reaching hundreds of millions of active users without having local operations.

In particular, by utilizing Amazon's logistics network FBA (Fulfillment by Amazon), you can outsource local delivery, customer service, and return processing entirely to Amazon. This enables market entry with minimal resources, even for companies with limited personnel.

By utilizing FBA (Fulfillment by Amazon), companies can delegate local delivery, customer service, and returns handling entirely to Amazon. This enables even resource-limited SMEs to build a 24/7 system for delivering products worldwide.<

2. MECE Market Selection: Which Country to Start With

In market selection, it's important to eliminate emotional judgment and analyze data from a MECE perspective. The chart below shows the correlation between growth rates and market size of major Amazon overseas markets.

Q. How much are the initial costs?

A. In addition to the monthly selling fee (approximately 5,000 yen), shipping costs to overseas, customs duties, and storage fees apply. The advantage of Amazon is that you can test the international market at extremely low cost compared to the risk of opening a physical store.